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How to Broadcast live on the Internet

Now is a great time to be alive for a number of reasons, not the least of which is that we have access to a wonderful thing called the internet.  As you probably already know, sites like play host to an incredible number of people who routinely broadcast programs to millions, if not billions of people all across the globe.  They do this for different reasons of course…


To perhaps:

  • Aid in a marketing strategy
  • Advertise
  • Distribute information
  • Participate in alternative news projects
  • Contribute to political movements
  • Make people laugh
  • Entertain the masses
  • Gain notoriety, become a celebrity
  • Make money
  • Etc…

Whatever the reason, once you decide to start broadcasting live on the internet you’ve got to start somewhere.

First things first, make sure that you have a computer or device that is competent enough to deliver quality video and audio.  Next, find a microphone that not only sounds good, but is somewhat durable.    Also, if you need any additional components like physical mixing devices for audio, converters, etc…you’ll have to have all that in advance of sitting down to broadcast, obviously.

There are a great number of sites which allow you to do live broadcasting via the internet, whichever one you end up picking is entirely up to you; however, here are a few to consider:

If you haven’t figured out what the purpose of your show is or what your specific genre might be, now is the time to do so.  Once you have that nailed down you’ll want to work on both your overall abilities / technique as a broadcaster as well as any graphics / introductions that you want to use to boost your show’s appeal.  Perhaps the best way to get better is by simply doing more broadcasting; you’ll also want to watch others and learn from them whenever possible.  The idea is not to simply copy the mannerisms, methods or phrases of others but to study their techniques, like how they first establish their episode, develop it and wrap everything up.  It’s also important to think about the overall value of whatever it is that you’re producing; in other words, if your goal is to be successful and what you’re doing isn’t very interesting, then you will need to make changes in order to attract viewers.

Lastly, just keep it up.  Establish a weekly / monthly / etc schedule and do your best to not deviate from it.  Pay close attention to when people seem to respond the most, or perhaps when your core audience is tuning in so that you can adjust your schedule in order to accommodate the largest possible viewing audience.  Note* – if you’re working through Google, then Google Analytics should be able to tell you everything you need to know with regards to web metrics.

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